Get an idea of what you wish to show and make an outline or shot list for the editor to work from. Shoot cover shots of the building, the process, the office staff, or the event, as the first thing that you do.
Next, be as specific as possible. Show the details of the subject. If it's a machine shoot the control panel, the way a particular mechanism works, etc. If itís an event like an anniversary, show close-ups of peoples faces, their hands, the buffet table, the signs, etc. If it's a person get shots of them going about their business at their desk or workstation.
REMEMBER, Shoot lots of video. Donít be afraid to shoot a scene more than once; itíll give us a choice of material from which to edit. Don't try to edit while shooting.
Shoot the same scene from different angles. Try to avoid zooming while the on-camera person is talking. It is important that after you zoom in or out to hold the shot for ten seconds to give the editor some room for a smooth transition. Always make sure you shoot more than enough of each scene, even though we may only edit a few seconds, having a minute or so of each operation (angle, scene, etc) is great. This give a lot of flexibility in the editing suite.
If at all possible use a tripod. That keeps your video free from distracting camera movements. A tripod works great when doing close-up work when detail is important. If you donít have a tripod, borrow one or go purchase one - youíll be glad you did. If you shoot without a tripod, try to brace your camera against a solid object, such as a beam, or prop it on a sturdy object when you shoot.
Always give each scene a pre-roll of 5 to 10 seconds. In other words, push the record button - count to 5 or 10 at the beginning of each scene, before you zoom in or out, pan, or before describing the machine or having your talent begin their action. After you count, then have your talent to begin. We need those extra seconds to build smooth edits and transitions. Donít forget videotape is cheap, going back later is not. Likewise, let your camera record 5-10 seconds after each scene. This makes sure that you donít cut off the end of a scene or someone talking. REMEMBER to get in the habit of doing this for every scene you shoot.
Donít use autofocus if your camera has manual focus! To focus, manually zoom (all the way) into your object, manually focus until the image is sharp and then zoom out. NOTE: As long as your object doesnít move, changing the distance between the camera and object, the object will be in focus. This takes practice but youíll find once youíve mastered the skill that your shots will look better.
After your done shooting take time to review the footage you shot. Knowing what shots you need before editing will save time and money. We will provide a copy of your video online with a time superimposed. You can use this time-coded preview to provide the editor with your input.
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Located in Middlesex County, North of Boston, MA
We operate on the principle that Professional Video Production should be affordable and easily accessible to small and medium sized businesses and non-profit organizations.